THE BRIEF: We were brought on at the very beginning of the brand’s development and set up. The ask was to help shape and ideate the core brand identity to go to market.
OUR RESPONSE: We spent time with the founder to understand their story, ideas and concept of the product and how it could be come part of consumer’s every day skincare routine.
From a collaborate session together with founder - we uncovered that building the connection between commitment and skincare was vital to show proof of concept as well as incentivise trial.
This allowed us to create a bespoke identity and align our visual approach with packaging and content to help bring the brand to life.
Resulting in:
Positioning
Look & feel development
Communication guideline
Content alignment for production.
Website
Interested in updating your brand look & feel? We would love to collaborate.