THE BRIEF: We worked with HUGO BOSS on a number of social media specific projects - from seasonal campaigns all the way to evergreen content & live events.
We supported the global team to plan, produce and report on content performance.
We worked with the extended social and campaign team as a partner to optimise and provide best in class thinking across a series of activations and productions.
FW CAMPAIGN SUPPORT OWN YOUR JOURNEY
SUPPORTED THE BRAND ON THE IDEATION AND CAMPAIGN PLANNING ACROSS 3 KEY BRAND AMBASSADOR NARRATIVES FOR THE NEW CONCEPT - OWN YOUR JOURNEY. SUPPORTED THE BRAND ON SET AND ALIGNMENT ACROSS CHANNEL PLANNING TO GO LIVE.
CHRISTMAS CAMPAIGN SUPPORT
YOUR TIME TO SHINE
CREATED AN ENGAGING REAL-WORLD STORY HIGHLIGHTING KEY OCCASIONS THROUGHOUT THE SEASON. HELPED THE BRAND TRANSITION FROM BEING A PURE BROADCAST BRAND TO ACTIVELY ENGAGING WITH AUDIENCES IN KEY MOMENTS OF ASSOCIATION. ALL TOLD THROUGH THE EYES OF A HIGH PROFILE INFLUENCER COUPLE IN NEW YORK CITY.
Resulting in:
The work we did on numerous projects gained high level engagement rates ( at the time highest to date: 7.54%)
Aligned content planning process
Ideation for social first content
Campaign strategy for social
Interested in collaborating on a new idea or concept? We would love to work together.