THE BRIEF: We were brought on initially to help launch the brand in social - however on reviewing the collateral and vision for the business - we were collectively decided to take a step back and revisit the brand’s identity to go to market.
OUR RESPONSE: We started with our collaborative workshops to understand who, the what and the why. This gave us a realistic idea as to what was possible as well as what the brand could authentically champion. We saw that with the launch of 4 new supplements there was a need to consider communications that drove the change in habitual behaviour. This meant tapping into everyday routines in creative ways.
What we did
This led us into producing a communication guideline to launch production and planning as well supported the visual approach for packaging and site development.
Resulting in:
Collaborative Session
Communication guide
Content shoot
Influencer & Social content alignment
Interested in collaborating on a new idea or concept? We would love to work together.