BANG & OLUFSEN
SOCIAL STRATEGY We were asked to come in and work with the Social team to review and evolve the social strategy and framework for the brand. The brand was going through an internal brand evolution. Specifically with the lead up to a major milestone - their centenary celebration.
There was also a need to shift mindsets as a business - to see social as a standalone channel - one that could live and breathe creativity, culture and take ownership of talent relationships designed specifically for social.
WHAT WE DID
A working session: Getting the teams ideas, thoughts and ambitions on paper. Creating a collaborative briefing that allowed us to look into opportunities.
An Outside/in review: Taking cues from the team - we spent some time reviewing what they had vs. cultural nuances that could be of interest - providing routes & social first creative thinking to take the rest of the business on the journey.
A multipurpose Strategy document: Taking into consideration that the brand needed actionable details that they could implement both in the short and long term - we created a document that could be used both as a navigational tool as well as an an internal education document for all teams involved with social.
Embedding sound
How we could explore sound from a strategic framework point of view. This is the brand’s bread and butter and needed to be embedded in everything they did. So we created a sonic framework for content pillars.
Rather than coming up with standard pillars - we took inspiration from sound itself. These pillars became the navigational tool to help the brand decide on stories, talent and objective.
Having a point of view
Avoiding the standard way of considering influencer or talent integration. Having a more defined way of choosing, briefing and engaging with talents who believe in the true definition of artisty. Its not about excess - its about the best and Bang & Olufsen stands for being the best in their category.