THE BRIEF: We were originally brought on to support the brand to produce a social first strategy at a time of significant organisational/structural change. The brand was still getting to grips with social as part of the 360 consumer experience and needed to pivot thinking, content and ideas to be able to address consumers in a significantly social media led age.
OUR RESPONSE: We worked with the social team to understand pain points, ambitions and goals to create both a consolidated point of view in social as well as a truly social first narrative that allowed the department to make its mark within the organisation.
New Product Launches
Seasonal Campaigns
Live Events
New collection stories
Social Initiatives
Behind the scenes
Key Campaigns
What we also did
To help shape process and deliver on the key parts of the social strategy we produced social first shoots, ideation and alignment across channels - working with Website & Email to ensure seamless storytelling across the digital ecosystem.
This led to the creation of:
Editorial processes
Go to market alignment
Web first content strategy
Email BAU content strategy
Shoot production
Resulting in:
Launch in new platforms
Best in class content creation
Incremental growth in KPIs
Social being made a primary channel within the business
360 alignment within the digital infrastructure
