Hugo Boss
SOCIAL STRATEGY & CREATIVE PLANNING We were brought on to support the brand in the restructure and organisation of internal planning across social as a key channel within the business. There were siloes in processes leading to social being considered an afterthought or a bolt on to campaign activities.
We supported the brand on numerous brand campaigns throughout the year such as Christmas, seasonal activations, sub brand activities and live events.
WHAT WE DID
New planning frameworks: We provided an editorial framework that aligned editorial, social & campaign teams together - allowing social to be an integral part of the planning process. We then showed teams how social could be considered, ideated and created to have a clear role and organisation that could add value between influencers, creative, brand and PR.
Ideation: Taking cues from the team - we spent some time reviewing what they had vs. cultural nuances that could be of interest - providing routes & social first creative thinking to take the rest of the business on the journey.
