Hugo Boss

SOCIAL STRATEGY  & CREATIVE PLANNING

We were brought on to support the brand in the restructure and organisation of internal planning across social as a key channel within the business. There were siloes in processes leading to social being considered an afterthought or a bolt on to campaign activities.

We supported the brand on numerous brand campaigns throughout the year such as Christmas, seasonal activations, sub brand activities and live events.

WHAT WE DID

  • We provided an editorial framework that aligned editorial, social & campaign teams together - allowing social to be an integral part of the planning process.

    We then showed teams how social could be considered, ideated and created to have a clear role and organisation that could add value between influencers, creative, brand and PR.

  • We developed tailored creative briefs and ideation processes for every campaign activity—whether for a specific product, a fully integrated 360 campaign, or a talent-led narrative with a defined objective. Using our framework, we prioritised social-first content development, helping the brand embed this approach more deeply into the business.

  • We worked on social first briefs for:

    • Christmas

    • Watches

    • Fall/Winter & Spring/Summer collections.

    • Live events (GQ awards & Hugo Boss Art Prize)

    • HUGO

    • Partnerships

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