The AllBright

INTRODUCTION

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A Unified approach

We were brought in to support the early stage communications development of the all new women’s members club in London.

THE BRIEF

CREATION OF BRAND’S FIRST CONSOLIDATED COMMS ARCHITECTURE TO HELP LAUNCH BUSINESS GLOBALLY.

INTERVIEW A SELECTION OF TEAM MEMBERS AND CLUB MEMBERS TO HELP SHAPE A REASON TO BELIEVE IN THE BRAND.

PRODUCTION OF BRAND STRATEGY AND BRAND BOOK THAT ALIGNED ALL STRANDS OF COMMUNICATION, PRODUCT AND DIRECTION TO CREATE A UNIFIED VOICE THAT COULD BE USED ACROSS CHANNEL. 

THE DELIVERABLES:

  • INTERVIEWS AND WORKSHOP REVIEW

  • COMMS GUIDE 

  • BRAND ARCHITECTURE 

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