LOCO2

Sourcing a new story

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THE BRIEF

SUPPORT BRAND ALIGNMENT BOTH INTERNALLY AND EXTERNALLY DURING A KEY PHASE OF THE BUSINESS’S DEVELOPMENT. 

WE CRAFTED A COMMS GUIDE THAT SEAMLESSLY TRANSITIONED THE BRAND FROM ITS HUMBLE BEGINNINGS TO A NEW PLAYER IN THE RAIL INDUSTRY ACROSS EUROPE. OUR WORK HAS CREATED A NEW BRAND EXPERIENCE AND INTERNAL CULTURE, EMPOWERING TEAMS IN THE BUSINESS TO LIVE AND BREATHE THE BRAND VALUES.


THE DELIVERABLES: 

  • RESEARCH AUDIT  

  • COMMUNICATION GUIDELINES

  • VISUAL LANGUAGE GUIDELINES

  • DIGITAL CAMPAIGN CONCEPTS

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