M&G Prudential

Creating a new proposition

THE BRIEF

LAUNCH OF KEY FUND’S OWN CREATIVE PLATFORM TO TACKLE LACK OF TRUST BETWEEN FINANCIAL INDUSTRY AND EVERYDAY CONSUMERS. 

REVIEW LANDSCAPE OF CURRENT MARKETPLACE AND BUILD OUT OF A COMMS PROCESS TO HELP BUILD THE BRIDGE BETWEEN HERITAGE INVESTMENT BANKS AND NEW WORLD FINTECH BUSINESSES.  

DEVELOPMENT OF A BESPOKE CONTENT SYSTEM TO ALIGN INSIGHTS FROM INTERNAL TEAM AND CREATIVE OUTPUT. 

THE DELIVERABLES: 

  • WORKSHOP/ COMMS PROCESS

  • CREATIVE STRATEGY 

  • RESEARCH AND REVIEW

  • ASSET GUIDE 

  • CONTENT STRUCTURE AND CREATION 



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