Hugo Boss


INTRODUCTION

We worked with HUGO BOSS on a number of different projects - all surrounding social media. From seasonal campaigns all the way to evergreen content - we supported the global team to plan, produce and report on content performance.

THE BRIEF


YOUR TIME TO SHINE CHRISTMAS CAMPAIGN

CREATED AN ENGAGING  REAL-WORLD STORY HIGHLIGHTING KEY OCCASIONS THROUGHOUT THE SEASON. HELPED THE BRAND TRANSITION FROM BEING A PURE BROADCAST BRAND TO ACTIVELY ENGAGING WITH AUDIENCES IN KEY MOMENTS OF ASSOCIATION. ALL TOLD THROUGH THE EYES OF A HIGH PROFILE INFLUENCER COUPLE IN NEW YORK CITY.


SUPPORTED THE BRAND THROUGH NUMEROUS CAMPAIGNS INCLUDING: FW AND CHRISTMAS - GAINING THE  HIGHEST ENGAGEMENT ON THE BRAND CHANNEL TO DATE: 7.54%

THE DELIVERABLES

  • PHOTOSHOOT MANAGEMENT 

  • INFLUENCER MANAGEMENT 

  • SOCIAL STRATEGY & PLANNING 

  • CREATIVE DEVELOPMENT

  • REPORTING 




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