2018 - A year in review
BY Lauren BRENER
From my perspective, 2018 has been an interesting year for DUO:
1) We traveled around the UK meeting a lot of new people and brands
2) We moved into a new office/community in London
3) We changed our own financial structure (took me a long time to get to grips with this!)
4) Went into a comms driven workshopping sprint!
5) Did our day job of working with brands in creative media.
6) Ran our very own event! ‘Let’s Talk about Risk’
7) Celebrated the fact that we had reached our 2nd Birthday as a business (we only realised this after the matter of fact)
8) Spoke at an amazing event ‘Good Girls Eat dinner’ - as basically the warm up act for the amazing Helen Pankhurst!
9) Created a TV ad
10) Both turned the BIG 30!
All in all - eventful to say the least. I don’t think anyone could have prepared us for the big bad world of start up. There is nothing glamourous or shiny about this process, it is a lot of grafting, courage and learning by doing. There is no step by step guide to what you should or should not be doing as a digital business - as if that existed non of us would be unique.
But it is in this process of constant learning and evolution that we embrace. It takes me back to how Frances and I first met 7 years ago in the big bad world of agency land, sifting through the nuts and bolts of the industry norms and idiosyncrasies. Because the reality is - everyone is testing and seeing how far they can push the envelope. ‘You don’t know until you try’ is very much a motto that we stand stedfast behind. It has a lot of merit to it.
This year has all been about change. A notion or process that can often seem scary - we have learnt not to waste energy or time on the what ifs and maybes and rather place our focus on how we can harness change to our best advantage.
We have adopted this same approach with the brands we have worked with and who pose those very important questions when we are being briefed. Why should we try this? What is the purpose? How can we measure? Why try X when we can continue doing Y?
All valid and all important - but our answer has been relatively simple and direct.
Change offers opportunity.
“…place our focus on how we can harness change to our best advantage.”
No matter what size, shape or type of business you are - a large corporate brand with hundreds of people, or a sole founder - we both benefit from the prospect of change as we are always striving for better.
It is not without its challenges. We are creatures of habit and asking anyone to make a change of some nature requires consideration, time and a lot of heart. We would not be doing our job if we stood from the side lines dictating what ‘must’ be changed with no sense of sympathy for those on the other side of the table. Nor would we be honest if we didn’t express what could be possible with such a change. So going after opportunities in a digital world require a masterclass in compassion and courage.
In summary - 2018 has been a jam-packed year of self development. Learning to deal with change in its many variants.
“…to make a change of some nature requires consideration, time and a lot of heart.”
We look forward to 2019 - a year that is in many ways going to be a different kind of year. But no matter what happens, it is how we tackle that next step and move ahead with a clear approach that makes all the difference.
Wishing you all a Merry Christmas a Happy Chanukah and a wonderfully different New Year!