From broadcaster to storyteller
Transitioned the brand from being broadcast focused within social to actively engaging with audiences in key moments of association. We supported the HQ team on the Christmas Campaign by creating a real world narrative told through the lens of an influencer couple. Resulting in one of the highest engagement rates the brand had seen.
Tapping into moments of association
Integration with larger brand activities
Copy and shoot support
A global narrative
Helping the brand to reach full occupancy over the Christmas season ( where customers tend to go home rather than abroad) - we created a universal content narrative that tapped into real world experiences via 5 key markets. To help create a truly sensory experience - we found a unique nuance in each of the markets (London-sound, Tokyo-Touch, Dubai-Sight, Paris - Smell & Shanghai - Taste) and sent a US travel influencer on a tour to capture the idea of exploration. Resulting in two nominations (The Drum Content awards & UK Agency awards)
Strategy and Planning
Influencer sourcing and briefing
Content planning & narrative direction
SOURCING A NEW STORY
Supporting the brand during an important transition period by helping them define and articulate their brand direction. By creating a tailored workshop that brought together key stakeholders, teams from multiple levels of the business and external parties - to be a part of the brand moving forward. Followed by the creation of the brand’s first comms guide transitioning the business from its humble beginnings to a new player in the rail industry across UK and Europe.
Half day workshop session
Environment research and review audit
Comms guide creation
Visualisation of brand across channels
Campaign creative development
CRAFTING A MESSAGE
Helped the AllBright create a unified creative and brand approach to align themselves at a pivotal time of their development.
There was a plethora of information and products the brand had to offer yet no one way of communication. Time frames were tight as there was a need to align in preparation for the launch of a second venue in London and the first venue in the US.
Interview members and team members
Creation of a brand proposition
Creation of a brand manifesto
Creation of a TOV direction
Breakdown of channel roles in comms
Build of brand comms and strategy
MAKING THE FAMILIAR NEW
Reduced bounce rate and increase time on page of a normally forgotten page of the purchase process when it comes to engagement rings. We were asked to provide a content solution to the ring sizer page that would help keep audiences on site for longer. Using search volume data surrounding key questions and queries, helped provide a thematic approach to content ideation. This then allowed us to come up with the idea of the very first digital ring sizer that was both desktop and mobile optimised turning the page into a digital concierge service.
Creative ideation (route development)
Copy & creative support
Video production (Animation to support proposal process)
FAQ content creation
INNOVATION THROUGH VR
The creation of a live editorial hub to launch a new VR company within the Health and Wellness industry, looking to develop and secure funding. Rather than just providing assets to support this phase of activity, we decided to create a digital space that lives and breathes the development in the field. Like the brand, VR is still an evolving sector and therefore we wanted to help the company position itself as an authoritative voice through its journey of development.
Social content & planning
Paid media support
We like to stay up to date with digital and industry trends that could impact the brands we work with. With so many industries facing change and disruption and the rise of more direct to consumer start up brands challenging the marketplace, how to maintain growth in this flux is an increasing topic for CMO’s and Brand Directors. It is one we like to have a strong point of view on.
Read our latest thoughts.